How to create an explainer video for Facebook?
People all over are creating explainer videos for their companies or individual websites. These highly engaging and influential marketing ads deliver astounding results. More so when they are combined with social media sites such as Facebook. Explainer videos are a powerful tool which can reach millions of potential customers. Audio visual ads for the web allow businesses to tell others all about their services or brand. They can also showcase the products of a company or an individual’s personal website.
A well-made explainer video introduces the company or brand to the people. It then goes on to explain what they or their product does and how they can solve the problem for them. Videos surpass most other forms of content as far as user engagement goes. Plus, as more people have access to mobile devices and internet, their reach potential continues to be unparalleled. Research has shown that people tend to retain visual and audio information at higher levels than those who read it. That is why animated explainer videos or other types are so popular and deliver such high ROI.
The benefits of explainer videos are astronomical and you need to get in on it. But how exactly do you go about making your own explainer video? What if you want to make explainer videos to promote on Facebook? Before you do so, there are a few things you need to know about. For one, there are numerous programs and software for explainer videos. You also have 5 star rated video production companies such as SquareShip to help you create one. In addition, there are several different types of explainer videos to consider. Some are funny explainer videos or others are animated, whiteboard, live action, screencast, 3D and so on. Irrespective of the kind you want to make, the first thing is making sure you go about it the right way.
Analyze Your Targeted Audience
First off, you need to understand who your target audience will be before you can begin working on your explainer video. Knowing this will allow you to see what their problem is and how you can solve it for them. Keep in mind that people are looking for answers and a solution. Your product, service or brand has to be the end of the line for them. That will largely determine if your explainer video is going to be successful or not.
Create An Outline
In the same manner that you want to know your targeted audience, you also need to have an outline. This synopsis is simple since it has the problem and solution parts. You will need to create a character or story line to draw the viewer into your video. The next step is underlining their problems that the people need solved. Once you have underlined these issues, the next step is presenting your solution. The final step is to take them to a call to action.
KISS – Keep It Simple Strategy
When it comes to the explainer videos best practices, there is an outline most follow. That is the KISS which means keeping it simple strategy. The vast majority of the best explainer videos of 2015 and 2016 all follow that pattern. Consumers are continually being hit with ads all day long. It is why keeping your visual audio ad simple is so crucial. Explainer videos that have a clear message and definitive concise goal are extremely successful. Most great explainer videos are typically around 40 to 100 seconds long. Always consider what you want those that view your video to take away from it.
Choose Your Video Creation Method
One of the things which make explainer videos so popular is because they are low cost while being highly effective. Compared to other forms of marketing, explainer videos are cheap. You can use free explainer video tools or software. There are some top rated explainer video programs which only cost about $100 or less. You can also hire a freelancer or make your own, depending on your budget and goal. But, if you own a company or business, you may need to consider using a professional video production company.
Use Facebook’s Targeting Prowess
Facebook is by far one of the best social media sites for targeted ads. They provide advertisers numerous options to let them pinpoint their ads accordingly. This allows you to find your audience specifically and according to your genre or topic. Facebook has an age range, marital and gender orientation, country and many other options for you.
Create A Business Page On Facebook
Besides the Facebook ads, you should also create your own company’s Facebook page. While you are at it, make sure you create one for Twitter, LinkedIn and other important social media platforms. You can dispense information to your audience on your pages daily, weekly or as often as you desire. As you gain more LIKES and followers, your explainer videos will be seen by a growing audience each week. The more useful your explainer videos are, the more followers your page will get. And the more shares your awesome explainer video will garnish.