Your business needs a virtual presence to target and engage more customers. This is where Facebook Business Page comes into the picture. Luckily, Facebook provides you a quick and easy step-by-step guide creating a Facebook Business Page but managing it is a challenging feat especially for business owners who lack the time and also the know-how on managing FB pages.
Maintaining a Facebook Business Page is critical to jumpstart a business and also to ensure that it is running seamlessly – just the way you tactically planned it to be. Creating and managing your Facebook Business Page takes commitment and consistency to ensure that you reap the rewards over the long haul.
Managing a Facebook Business Page can be a handful for some and can be overwhelming because it can literally be time-consuming. However, with over 2 billion monthly active users, Facebook is definitely worth every second of your business hours.
How do you manage a Facebook Business Page? Here area few tips on how you can manage a Facebook Business Page effectively in just a couple of minutes a day:
- Choose an irresistible cover photo. A photo is worth a thousand words. In a Facebook Business Page, everything starts with that cover photo and your profile picture. You need to select an attractive and engaging photo as it would take up much of the space on your Facebook Page. Choose a high-quality photo with a display or resolution of 820×312 pixels on desktop and 640×360 pixels on mobile devices to suit Facebook Guidelines.
- Get to know your Admin Panel. Delegation is part of effective Facebook page management. You have to know how the Admin Panel works so you can designate this to your colleagues or team members. Each admin role has different levels of privileges – Manager, Content Creator, Moderator, Advertiser, and Insights Analyst. The Admin Panel also features Insights which gives you real-time date on the page’s activity day-in and day-out since launching. Notifications are also displayed which shows who liked your page or posts. These are the interactions happening in your page like people who tagged you to certain posts.
- Consistency is key. In order to deepen the relationship between you and your customers, your branding presence should be consistent. Posts should be consistent but not pompous to the point of suffocation. Do not post excessively on Facebook as this will be considered spamming. You should know the right time to post on Facebook or during the times when most users are online like after work. You should know how to schedule posts according to your target audience’s time.
- Content is King. As they say, it’s not what you say but how you say it. You have to set the right tone for your content to deliver the right message. Your posts need not be too long because people would just skip reading it. This is a skimming generation so limit your content to a maximum of two lines to catch attention. Encourage comments on your page by asking questions.
Bear in mind that your fans and followers on Facebook are your customers. To gain their trust and loyalty, you first need to capture their interest. Putting a face behind the brand is what connects you to your customers. Managing your Facebook Business Page will be more fun and less a chore by following the above tips.