Facebook has a huge market to tap into. Your target audience is right in there and all you have to do is break in. Now, that is the tricky part.
Facebook, which started originally as a social hangout for college students is now referred to as the king of social media and the largest social network in the world with over 1 billion active users worldwide (with 62% who logs in on a daily grind). With this large user base, it wouldn’t be a smart move for businesses or marketers to skip Facebook as practically everyone uses Facebook every single day. So, your brand should definitely be there right at where the action is.
One great advantage with advertising on Facebook is that you get to specify or target exactly the type of people that you’re looking for. So, you can easily zero in on that using demographics, location, and interests.
How exactly do you market your business on Facebook? There are three ways to do that using the following tools:
- Facebook Ads. Facebook provides your business a great advertising platform that can take it to new heights. You can easily create ads that target your ideal audience according to device used, demographics, education, and age. Facebook is a powerful targeting platform – no doubt to it. The only downside is that the ads can be expensive depending on your targeted goals.
- Facebook Pages.This is free and very easy to set up. Whenever users hit your page “Like” button, they will automatically receive updates from your page in their respective news feeds. They also have an option to follow your page. Unlike Facebook profiles which has a limit of only 5,000 friends, business pages don’t have restrictions or limit on fans. The only disadvantage with managing a Facebook business page is that it could be difficult to build a solid fan base from there.
- Facebook Groups. This works the same way as forums wherein you can post and discuss issues relevant to a particular niche or topic. Facebook Groups however has more classic advantages in terns if features. You can easily create your own groups to sell or offer products and to build a following within the industry you are in. Creating groups are basically free and it’s an easy way to build engagement and get to know your fan base. One advantage to managing Facebook pages for your business is that this can eat up most of your time especially if you are a one-man show.
Facebook has provided users the tools and tricks of the trade that can be used to build and grow your business. Using Facebook Pages, Ads, and Groups are fantastic ways to build brand awareness and relevance online. These tools can also be combined to optimize reach and engagement over social media channels. These can also be integrated with other apps and tools that can further escalate your brand presence and your profit in the long run.